Jason Wu – From Barbie to First Lady

Jason Wu, who designed First Lady Michelle Obama’s Inagural Gown, is a “new name” in fashion and everyone is talking about the up & coming designer. Most “hard core” Barbie collectors are very familiar with the name Jason Wu and have been for over a decade.

Jason Wu started designing and customizing Barbie Dolls in the late 1990s. That was at the peak of the Barbie craze and customizing Barbies was a part of that craze. Jason, high school aged then, won many awards as a young and upcoming designer.
Jason Wu Barbie
Jason progressed from Barbie to work with Mel Odom to design for Gene. From there he moved to Integrity Toys and has been designing for dolls there for several years. There is even a “Jason Wu Doll”, sold at FAO Schwartz that he designed – including the head and body sculpt, as well as the fashion. In fact, the sales from Jason’s dolls are the money that funded his move his clothing line.